Thumzup Just Greenlit a $250M Crypto Treasury—Here’s Why That’s a Big Deal

It looks like Thumzup Media is diving headfirst into crypto.

The AdTech startup (yep, the same one backed by Donald Trump Jr.), just got board approval to stack up to $250 million worth of digital assets.

From Bitcoin and Ethereum to XRP, Dogecoin, and even USDC, they're not exactly being shy about their shopping list.

Crypto bags approved: $250M digital treasury incoming

Thumzup’s board gave the green light for a massive crypto war chest, as confirmed in a Thursday press release.

The plan? Allocate capital into some of the biggest names in crypto, Bitcoin, Ethereum, Solana, XRP, Litecoin, Dogecoin, and USDC, all under one roof.

CEO Robert Steele says the move is part of a broader diversification strategy, with one eye on what he called improving U.S. crypto regulation.

“By diversifying our portfolio of cryptocurrencies... Thumzup is optimally positioned to create significant value for TZUP shareholders,” he said, hinting at both strategy and sentiment.

The company, headquartered in Los Angeles, runs a platform where users get paid for sharing brand content on social media.

So now, on top of fueling influencer-powered ads, it’s looking to become a heavyweight crypto holder.

Trump Jr. ties and a $6M capital raise

Of course, this isn’t happening in a vacuum. Last week, Thumzup revealed that Donald Trump Jr. owns 350,000 shares in the company, roughly $4 million worth, according to Bloomberg.

He and his brother Eric both advise Dominari’s parent firm, the same company that just helped Thumzup secure $6 million in a private raise via preferred stock.

Despite the bold crypto move, Thumzup isn’t immune to startup growing pains. It posted a $2.2 million net loss in Q1 2025, a jump from the $330K loss it saw in the same period the year before.

Still, with crypto adoption climbing and political winds shifting, the timing of this treasury pivot could be strategic, or at least, that’s the bet.

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