Coinbase Just Bought Cobie’s Echo, and It Might Change How Crypto Startups Raise Money

Coinbase is doubling down on its mission to build out the onchain economy, this time by acquiring Echo, a blockchain-based fundraising platform founded by well-known crypto figure Cobie (Jordan Fish).

According to The Wall Street Journal, the deal is valued at roughly $375 million and marks Coinbase’s latest move to expand beyond trading and custody into direct, onchain capital formation.

Building onchain capital markets

In its official statement, Coinbase said the acquisition of Echo will help it “create more accessible, efficient, and transparent capital markets,” bridging the gap between founders and their communities.

Echo’s platform enables crypto startups to raise capital directly on-chain, allowing both private and public token sales without traditional intermediaries.

“Like us, Echo believes in democratizing early-stage investing,” Coinbase said. “It gives communities and retail investors more ways to back the next generation of crypto projects.”

Echo’s model has already attracted attention in the market, the platform has helped projects raise over $200 million across nearly 300 deals since its launch. Its self-hosted token sale product, Sonar, has also gained traction after powering Plasma’s XPL token sale earlier this year.

Coinbase said Echo’s integration will begin with token sales via Sonar but will eventually extend to tokenized securities and real-world assets, broadening the scope of onchain fundraising.

Completing the full-stack crypto infrastructure

The Echo deal follows Coinbase’s recent acquisition of Liquifi, a startup that simplifies token creation and cap table management for early-stage teams.

Together, the two acquisitions give Coinbase a full-stack offering, from token launch and fundraising to secondary trading and custody.

“For builders, this means easier access to aligned capital,” Coinbase noted. “For investors, it opens the door to new opportunities that were previously out of reach.”

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