Ape-tizers:

• fomo blends crypto with social discovery — you can track friends, follow top traders, and discover assets in a curated feed
  
• Trade on Solana instantly without gas fees, wallets, or seed phrases. Just log in and get going

• fomo aims to establish itself as the go-to mobile trading app for digital assets, attracting everyone from beginners to experienced traders

If you’re not part of a group of absolute on-chain maniacs (like the blocmates meal deal), trading in crypto can feel like a lonely journey. This feeling can be exacerbated when you scroll through Crypto Twitter and see everyone posting their wins.

And then it hits you: the unnerving and inescapable feeling we’ve all experienced, called FOMO, or the fear of missing out. While this is an entirely normal psychological phenomenon, mastering control over it can be difficult. After all, we’re social beings.

To alleviate this feeling, you decide to go on DexScreener in an effort to find the next big runner, only to experience a different sensation.

Now you feel overwhelmed by the sheer number of coins, chains, and if you’re new to the game — wallets, contract addresses, bridges, and all the other nonsense associated with on-chain trading — it feels like a full-time job.

You then think to yourself, “There surely must be a better, more convenient way to discover coins and what other people are buying, before they post their PnL card on the god-forsaken platform called X.”

If you’re in the same boat searching for the same answer, you’ve come to the right place. And that place is a mobile app called fomo.

What is the fomo mobile app?

fomo is a mobile crypto trading application that merges token and social discovery into a cohesive experience.

Just as Twitter revolutionized content, Instagram transformed media, and Strava enhanced running, fomo offers an interactive platform where users can trade tokens and observe real-time trading activities of others.

Beginning with instantaneous and gasless transactions, along with copy trading, leaderboards, and other social media-esque features, fomo aims to transform trading into a social experience, equipping users with essential tools to ensure they never miss out again.

Built by a team of experienced operators and engineers from dYdX, Uniswap, OpenSea, and Square, the team has deep knowledge of crypto and its market and understands the common pain points we all face while trading crypto.

A testament to the talent behind fomo is the pre-seed round closed at the start of the year, featuring prominent names such as Bryan Pellegrino, CEO of LayerZero; Balaji, former CTO at Coinbase; and Raj Gokal, Co-founder of Solana, among others.

Now, before we dive into the fomo app and its features, here’s the current situation that degens face when trading coins on-chain.

Problems of traditional DEX trading

For most retail users, the smartphone isn’t just a device — it’s a lifeline, a bank, a newsfeed, and occasionally, a flashlight. If your crypto app doesn’t shine on mobile, it might as well not exist.

Just look at Robinhood: they didn’t win over millions by overwhelming users with unnecessary information — they did it by making trading feel as easy as ordering takeout. A slick, intuitive mobile experience isn’t a bonus anymore — it’s the bare minimum.

The second big issue is onboarding, and I’m not even talking about the usual crypto quirks like gas fees or approval windows. Just getting money onto most crypto platforms is needlessly complicated.

If someone has to hit pause, search for help, and question whether the process is legit, you’ve lost them.

Imagine a regular Joe off the street finds a coin on TikTok. After scrolling for hours, you expect me to believe they’re going to understand what a non-custodial wallet is, install it, jot down their 24-word seed phrase, and then figure out how to get money onto that wallet without accidentally sending it to the wrong network? Forget about it.

While that might sound straightforward to crypto natives, the reality is still far from user-friendly. Even with wallets like Phantom, you’re forced to navigate a patchwork of apps — hopping to Jupiter or Raydium for the best swap rates, then relying on DexScreener to search or double-check token addresses, etc.

“Taking a step back, ‘trenching’ is actually a fragmented process that requires a surprising amount of context and caution. One misstep and your funds are gone," Josh, a 23-year-old DEX user, notes.  

Considering Josh’s comments, it’s evident that users simply desire a fun, user-friendly app on their phones to buy the memecoin they noticed their friend is purchasing.

fomo caters to millions of individuals who are eager to enter crypto but may find managing a Phantom wallet and various other necessary apps somewhat overwhelming.

fomo: Mobile-first crypto trading

Starting at the top of the funnel, fomo makes it dead simple to start trading your favorite coins.

On fomo, instead of having to manage gas fees and seed phrases, users can simply log in with their Apple ID or Google account and top up their wallet with Apple Pay. Capiche?

After that, users are presented with a sleek and modern trading app akin to Robinhood and other similar apps.

Instead of having to sift through alphanumeric strings in block explorers and juggle multiple applications outside their wallets, users can simply search for the coin by its ticker and purchase it in seconds.

Not only does this alleviate confusion, but it also gives an advantage to everyday people.

Those precious minutes spent searching for the coin on DexScreener, finding the right network, and potentially bridging assets can mean that the coin has already moved significantly, especially if it’s a newly launched one.

Furthermore, if you’re like me and find it difficult to determine if a coin is worth your $50 investment, fomo’s social discovery features serve as a great indicator of what others are purchasing.

Here’s where it’s important to note the two distinct user categories present on the app:

• Content curators (traders), and
• Regular users (plebs like us)

On the content curator side, fomo must ensure that KOLs and traders are incentivized to join the app through benefits such as low or no fees, higher referral bonuses, and eventually, subscription services (similar to Twitter or Friend.tech).

fomo aims to encourage participation from these individuals, which in turn generates greater interest from us, the quote-unquote regular user.

For us, the everyday people, the app enables us to view what more knowledgeable individuals are purchasing and their PnLs. Alongside, you can check the leaderboard to observe who’s performing the best.

Additionally, you have the ability to follow and imitate leading traders, discover promising assets before they gain popularity, and overall have a more engaging experience than just trading alone.

Now you can engage with others, discover hot assets, or just copy the strategies of the best traders — all within a single app on your phone. Pretty cool stuff if you ask me.

But it doesn’t end there. To make the experience even more engaging, fomo will regularly hold trading competitions with generous prize pools.

It’s essential to note that the app is currently in the beta phase, and some of the aforementioned features, such as Apple Pay, are pending rollout.

On that note, let’s see what’s in store for fomo in the coming months.

fomo roadmap

Unlike video game titles, which have a clear cutoff between build stages — like early alpha releases and pre-release betas where players can test the game’s functionality — crypto projects can remain in their beta phase for years, as seen in the case of Solana.

What this means for crypto projects is that you can expect regular updates and new releases. This is especially true for fomo, which means that by the time this post is released, some of the roadmap features will likely be implemented already.

Shortly after the release of this article, or possibly already live at launch, fomo will introduce PNL (or Fumble) cards and enable users to send USDC/SOL directly to any fomo user within the app.

In addition, here are some of the major updates we can look forward to:

• Limit orders/DCA
• Multichain support
• Android deployment
• Farcaster integration
• Copytrading
• Clans
• Web app/trading terminal
• Custom routing and charts
• Telegram bot

If it were up to me, I’d even introduce some sort of chat function for absolute carnage.

Beyond product updates, fomo is addressing three core barriers that the crypto industry has largely struggled with since its inception: public perception, funding, and discovery.

Many newcomers still view crypto as a scam or too complex, struggle to get money onto platforms, and feel overwhelmed when deciding what to buy.

fomo solves discovery first, offering a social, intuitive way to find trending assets and follow top traders — all within one feed.

Soon, Apple Pay and instant funding will address the funding gap, while a strong brand and user-generated content will reshape perception, proving that crypto can be accessible, trustworthy, and fun.

Final thoughts

Back in 2020, when I first got into crypto, the space was chaotic but full of promise.

You could buy almost anything and expect a 5–10x, but using the tech was a headache — Metamask on desktop, clunky UIs, slow bridges, and just a handful of usable chains.

Fast forward to now, and the landscape has transformed. With major infrastructure improvements, smoother wallets, and next-gen apps, crypto feels like a real industry — not just a social experiment.

To me, fomo and similar mobile apps feel like the culmination of crypto’s past lessons wrapped in a beautiful package that is finally ready to accommodate the masses.

What makes fomo especially intriguing is the combination of trading and social elements into one thrilling experience, which crypto seems to have lost recently. It brings back the excitement I once had — but with far better tools and 10x the user experience.

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Thanks to the fomo team for unlocking this article. All of our research and references are based on public information available in documents, etc., and are presented by blocmates for constructive discussion and analysis. To read more about our editorial policy and disclosures at blocmates, head here.