Trump Coin Gets a Lifeline: Memecoin Issuer Exploring $200M+ Raise for Digital Asset Treasury

Edyme

October 8, 2025

The proposed treasury would be designed to accumulate Trump’s token, which has struggled to maintain momentum since its January peak

The company behind Donald Trump’s memecoin is reportedly looking to expand its presence in crypto markets through the creation of a digital asset treasury (DAT).

According to Bloomberg, Bill Zanker, Trump ally and head of Fight Fight Fight LLC, is leading efforts to raise fresh capital for the project, with a target of at least $200 million and ambitions of potentially scaling up to $1 billion.

Plans for a digital treasury

The proposed treasury would be designed to accumulate Trump’s token, which has struggled to maintain momentum since its January peak.

Launched days before Trump’s second presidential inauguration, the coin surged to above $70 but has since fallen to near $8, according to CoinGecko.

LATEST: 🪙 $Trump memecoin issuer Bill Zanker is reportedly raising $200M–$1B to launch a digital asset treasury that would stockpile the token, per Bloomberg.

The plan comes as the token trades near $8, down from January highs of $73. pic.twitter.com/4LChIgKqpE
— blocmates news (@blocmatesnews) October 8, 2025

While the initiative has not been finalized, sources suggest Zanker sees the DAT as a way to create long-term demand for the token.

Zanker has experimented with various strategies to sustain interest. In May, Trump himself attended a private dinner with major token holders, an event that was promoted by Fight Fight Fight through a scoreboard ranking top wallets.

Over the summer, Zanker’s plans for a Trump-branded wallet stalled after disagreements with World Liberty Financial, another Trump-linked crypto venture whose WLFI token has drawn attention from ALT5 Sigma, a separate digital asset treasury firm.

Token Supply and market context

Data from Messari shows that roughly 35% of the Trump memecoin’s supply is unlocked, representing about $1.5 billion in circulating market value. The total supply is capped at 1 billion tokens, with around 800 million originally held by entities tied to Trump.

High-profile names such as Justin Sun, founder of Tron and adviser to World Liberty, are also among the coin’s large holders. Sun attended the May dinner and was presented with a watch during the event.

Zanker’s DAT proposal comes amid a broader trend of firms stockpiling crypto assets. PitchBook data indicates that more than 80 digital asset treasury companies have launched this year, though many saw their valuations slide after initial excitement.