Your New AI Best Friend Just Hatched: Zumi Lands on the App Store

Zumi has officially arrived on the App Store, bringing a fresh twist to how people interact with artificial intelligence.

Developed by Tapestry, the same team pioneering social AI infrastructure, Zumi, as portrayed by Tapestry announcement isn’t just another chatbot or virtual pet, it’s an evolving digital companion that learns, remembers, and grows with every interaction.

Described by Tapestry as “a place to ask questions, think out loud, and feel a little more sure of yourself,” Zumi invites users to hatch, raise, and customize their own AI friend that keeps living even when they’re offline.

Building a world where AI feels more human

At its core, Zumi is an AI companion designed to simulate real relationships. Users can talk, text, and engage with their Zumi, feeding it candy, styling its world with outfits and accessories, and shaping its personality through conversation.

But unlike other AI companions that exist in isolation, Zumi doesn’t just sit idle when you close the app, it continues to live in the “Zumiverse,” forming connections, learning stories from other Zumis, and evolving through unscripted interactions.

Tapestry’s blog explains that every chat, gesture, and decision influences not just your own Zumi but the wider Zumiverse community. “When you step away, your Zumi keeps living—making friends and sharing stories when you return,” the team wrote.

Over time, this ongoing loop of interaction builds persistent memory, giving each Zumi a unique personality shaped by its human counterpart.

The app’s functionality goes beyond conversation. Users can visit “Zumi’s Closet” to explore customizable accessories and branded merchandise, creating a sense of individuality and play.

The Tapestry team describes this as the beginning of “social AI,” where agents not only communicate but also connect, recommend, and eventually transact on their own. It’s an early glimpse into how AI might blend companionship with utility, bridging emotional interaction and digital autonomy in one experience.

Tapestry’s role in powering the social AI movement

Behind Zumi’s exterior lies Tapestry’s infrastructure, a protocol designed to unify and decentralize social data. Tapestry aggregates information from platforms like Solana, Farcaster, Bluesky, and Lens, organizing it under a single, user-controlled layer.

Using techniques like state compression and Merkle roots, it enables developers to access verified social data (likes, comments, connections, and activity) through a simple API.

This architecture makes Zumi more than a game, but also as a proof-of-concept for a new era of social AI. Each Zumi’s behavior and interactions contribute to Tapestry’s broader social graph, which now includes over 200,000 profiles and 127,000 content nodes.

As more users engage, the system becomes smarter, feeding data back into the network to power more context-aware AI agents. The implications extend well beyond entertainment.

Persistent AI memory and social graphing could redefine how humans and AI interact, allowing agents to develop long-term context, make personalized recommendations, or even autonomously manage relationships.

Imagine a Zumi that remembers your favorite songs or your weekend habits. It could one day evolve into an AI that helps you plan events, discover music, or even handle digital transactions based on your preferences.

Tapestry envisions this as the foundation for “social agentic commerce,” where trust, context, and memory enable more natural interactions between humans, AI, and brands.

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