Dogecoin Foundation’s House of Doge to Go Public via Merger with Brag House

The Dogecoin Foundation’s commercial entity, House of Doge, is set to go public through a reverse merger with Brag House Holdings (NASDAQ: TBH), an esports and college engagement company.

The deal will create a new publicly traded platform designed to expand Dogecoin’s ecosystem into gaming, sports, and digital media while integrating DOGE-based payment and financial infrastructure.

According to a joint announcement, the combined company will focus on recurring revenue streams through Dogecoin-denominated payment solutions, merchant services, data licensing, and treasury management. It will also maintain significant DOGE reserves as part of its financial framework.

Uniting gen Z, gaming, and the Dogecoin economy

Under the terms of the agreement, House of Doge CEO Marco Margiotta will become the CEO of the merged entity, while Brag House co-founder Lavell Juan Malloy II will stay on as a director and continue leading the Brag House division.

The new board will consist of seven members, six of whom will be appointed by the House of Doge.

In the announcement, Margiotta said the move reflects Dogecoin’s evolution from a community-led token to a structured financial ecosystem. “By going public through this merger, we’re opening access and unleashing the next wave of innovation, institutional participation, and mainstream utility for Dogecoin,” he noted.

Brag House’s CEO Malloy described the merger as a bridge between crypto and culture, saying it aims to embed Dogecoin into Gen Z’s daily experiences, from gaming and college sports to social media.

“We are unlocking a multi-billion-dollar avenue to mainstream digital currency acceptance and shareholder value creation,” Malloy said.

Upon completion, Brag House will issue about 594 million shares of common stock, plus other convertible securities, giving House of Doge a majority stake. The deal is expected to close next quarter, pending regulatory approvals.

The merged company plans to expand Dogecoin’s presence across college campuses and digital media platforms, leveraging Brag House’s network and Dogecoin’s brand recognition.Partnerships include Robinhood, 21Shares, and CleanCore Solutions.

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