Heaven DEX: The Launchpad for Great Ideas

Ape-tizers:

• Revenue is quickly becoming the key metric for crypto products (launchpads).
• Heaven is built to align token performance with real revenue, laying the groundwork for internet capital markets.
• Its native token, LIGHT, burns 100% of its platform revenue, showcasing how Heaven’s model turns activity into direct value.

Make no mistake, friends. Nothing about this industry is godly. If anything, we have been greeted by questionable characters and shady behavior. That’s partly because of how crafty, greedy, and extractive some of the products and participants in this current cycle have been.

Now that I’ve gotten that off my chest, you probably already have an idea of what I’m talking about. But if not, no worries, I’ll spell it out.

The rise of the launchpad meta, pioneered by Pump.fun’s meteoric ascent to market domination, has been exciting to witness. However, when it comes to how most of these launchpads have been designed and the consequent actions of their authors, there’s a huge ball of mixed feelings, mostly dissatisfaction, that can be observed.

What we have witnessed, in simple terms, is the building of a casino, with no empathy for the addicts that keep it rich. With no well-planned structure to keep it running, or at least, make it sustainable enough for an extended period.

While market participants generate revenue for launchpads, many have been designed to keep a chunk of the loot to themselves while floating a token that basically does nothing for the holders. This same issue can be observed in not just launchpads but also many other crypto products and apps.

Earlier in this cycle, Hyperliquid set the tone for the amplification of revenue with its flywheel design, by combining a great product with an effective buyback system that has continued to keep its native token, HYPE afloat and enthusiasm in its product suite alive.

For perspective, Hyperliquid uses 97% of its trading fees to buy back the HYPE token and burn them, taking them completely out of circulation, with an estimated 4% reduction in circulating supply annually.

This system creates a direct correlation between product, revenue, and token as chalked out below.

Given Hyperliquid’s success, some protocols are starting to treat revenue as the endgame (although it should just be the baseline), working buybacks into their business models.

But to actually make it work, a protocol needs to stand out, grab attention, and keep pulling in real revenue along an upward product growth curve.

This requirement sets the tone for our discourse today, as we look into a new launchpad on the scene called Heaven. It not only functions as its own AMM but bursts into action with a unique and sophisticated design and a clear goal: to become the go-to launchpad for launching and discovering great ideas.

What is Heaven DEX?

Heaven is a thoughtfully designed decentralized exchange and launchpad built on the Solana blockchain. It allows users to launch instantly tradable tokens in just a few clicks.

Heaven is designed to support a sustainable token launch economy by optimizing its architecture to categorize launches into three groups:  

• Creator: Tokens with an original creator, artist, or team with a designated 1.5% in creator fees accruing to them

• Community: Majorly community takeover (CTO) tokens, where the community is at the front of driving the token's value without a specific token owner or team. In this scenario, only 0.1% of the trading fees go back to the community.

• Blocked: These are tokens created for nefarious purposes, to scam or extract from the Heaven ecosystem.

This works because once a token reaches initial escape velocity, a $100k volume benchmark is met, a review is carried out, and the token is placed in one of the three aforementioned categories.

The system is also permissioned to make sure the creator tax goes to the right people. This occurs during the buffer when the $100k volume benchmark has been hit. The team reviews the token to ensure that it was indeed created by the original creator or team in order to access the creator tax fees.

It’s designed to prevent situations where someone hijacks a meme, viral moment, or piece of art and cuts the original creator out of the tokenization and onchain monetization of their work.

Instead of just hosting launches, Heaven creates a self-reinforcing economy (flywheel) whereby 100% of its platform fees (0.5% of every token swapped using its AMM) is directed towards buying and burning its native token, $LIGHT.

This mechanism is implemented programmatically, allowing token buybacks and burns to occur every five seconds.

What this means is that the more activity the platform sees, the more value gets funneled back into the token, creating a deflationary flywheel.

At its core, Heaven introduces a permissioned approach to token launches. Tokens are categorized as memecoins or creator coins, each with its own fee logic as mentioned above.

This lets Heaven reward actual contributors like community takeover (CTO) teams rather than letting long-gone devs passively collect fees.

It’s a smarter, more community-aligned model that corrects common issues, such as developers abandoning projects early but still reaping ongoing rewards.

How Heaven enables ideas through flywheels

The ultimate goal for Heaven is not just to be another Launchpad but to be the one that folks with great ideas use to fund their ideas by tokenizing them on Heaven, generating fees, while enabling a sustainable economy around their ideas and the tokens.

To do this, Heaven is optimized for programmable flywheels, enabling a scenario where every token launched on the platform gets a flywheel address that token creators can turn on at will.

If the creator turns on the flywheel, every token sent to that address will be automatically used to buy the creator’s token and burnt. If the token of the creator is sent, it will also be burnt, albeit directly.

This creates a scenario where users can launch ideas with tokens, receive 1% in fees towards further developing their ideas, and create an avenue to link that token to the idea through a flywheel that highlights revenue.

If the idea takes off, it’ll directly impact the token since the creator can set aside a portion of the revenue to fund the flywheel address, triggering the mechanism and reducing the supply, opening the door for upward price momentum.

Heaven also makes tracking easier by creating a dashboard to display data for creators with a flywheel turned on. Other third parties can pull data from this dashboard, allowing for transparency in creators acting with good faith.

Other features

Besides the aforementioned features and characteristics of the Heaven platform, the launchpad has other important aspects that make it stand out.

One such feature is that Heaven inherits Solana’s standardization, allowing tokens on the platform to be scam-proof, the same, and devoid of nuances that can affect traders.

Heaven is also permissionless; anyone can spin up a token in just 5 seconds. Instead of using a bonding curve model, the platform seeds liquidity pools with virtual SOL. Since Heaven owns its own AMM, it can inject virtual liquidity directly into pools, helping bootstrap trading from day one without needing upfront capital.

Heaven is also built with MEV and sniper resistance in mind. It leverages third-party tech from Ellipses Labs to guard against MEV exploits, and applies a six-second sniper tax on new launches. This tax linearly decays over time to discourage bots from sniping tokens the moment they go live.

How Heaven has performed so far

Heaven is still new and young; however, it has stolen a lot of mindshare in the last few days and even beyond that, has surpassed some older launchpads on numerous fronts.

As of the time of writing, Heaven’s lifetime volume has already surpassed $200 million in less than two weeks of launch, with $36 million in its single highest volume day. Plus, it has generated over $1.6 million in revenue, which has been utilized in buying and burning the LIGHT token.

Heaven has surpassed LetsBonk and Bags in the number of tokens created daily, only coming second to PumpFun.

Heaven’s daily active addresses are also surging, with over 46k active addresses in the last 24 hours and 78k in lifetime active addresses.

At current rates, Heaven’s buybacks are having a +63% impact on its price, which is currently around $0.22 at press time.

With surging activity on the launchpad, price projections look attractive to token holders, accounting for the buzz on the timeline.

Final thoughts

One part of Heaven’s design that might fly under the radar is how important it actually is for the Solana ecosystem. Memecoins and creator tokens have played a significant role in keeping activity and attention on Solana, and Heaven is built to extend that momentum, helping keep the lights on for the long haul.

It must also be said that buying Heaven’s native token means using the Heaven platform to contribute to activities that benefit the token. Genius? We think so!

Heaven’s well-crafted flywheel is definitely appealing to anyone with a great idea. It feels like only a matter of time before something genuinely cool and revenue-generating comes out of the platform. That said, for now, there are still more memes than meaningful projects.

The big question with flywheels like Heaven’s is: What happens when revenue generation shows a downtrend?

In our view, a healthy price-to-revenue correlation doesn’t rely on a continuous uptrend in revenue. If things slow down, the team must adapt. Whether that’s through better marketing or new growth strategies, the team is responsible for keeping their product viable.

Honestly, this scenario is much healthier than the typical governance model, where the token has no real tie to the product’s performance. A revenue model just looks…frankly…sexier.