Someone Just Offered 100 BTC for a Dog’s Hat

An iconic piece of meme history is up for grabs, and it’s fetching serious Bitcoin.

The original pink hat worn by Achi, the Shiba Inu star of the viral “Dogwifhat” meme, is currently being auctioned on Ord City, with top bids already reaching 100 BTC (about $11.6 million USD) as of August 8, 2025.

What started as a quirky internet moment has turned into a high-stakes bidding war that’s pulling in crypto collectors and meme lovers.

From Instagram post to blockchain bidding war

The Dogwifhat meme first emerged in late 2018, after a family friend shared a photo of Achi wearing a hand-knitted pink hat on Instagram.

The photo’s endearing caption, with its now-famous misspelling “dog wif hat,” struck a chord online and evolved into a widely shared meme by 2020. Fast forward a few years, and it inspired the Solana-based memecoin $WIF, which at one point reached a multi-billion-dollar market cap.

Now, the physical pink hat itself has entered the spotlight.

The hat, crafted from wool originally intended for charity knitting, has been verified through a Bitcoin Ordinals inscription, along with photos and a video provided by Achi’s owners.

The auction opened on August 7 with an initial bid of just 0.00025 BTC but quickly escalated to 100 BTC within 24 hours. The final bidding window is closing soon, with less than six hours remaining at the time of writing.

A symbol of meme culture, on the blockchain

The auction is hosted on Ord City, a platform known for leveraging Bitcoin’s Ordinals protocol to verify ownership of digital and physical collectibles. Bidders are required to place a refundable deposit of 2.5 million sats (roughly $2,900), with some proceeds expected to go toward meme preservation initiatives.

Social media has had plenty to say.

One X user joked, “Who’s bidding to save this fashion icon?” The pink hat also joined a broader trend of monetizing meme culture, following last year’s $4.3 million sale of the Dogwifhat NFT by the Bureau of Internet Culture DAO.

Achi, born in 2018, might just be one of the most valuable dogs on the internet.

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