Rumble’s Chris Pavlovski says the firm’s Tether-powered non-custodial wallet will launch in Q3, targeting creators and rivaling Coinbase Wallet.
Background
- Video platform Rumble will release a non-custodial crypto wallet in Q3 2025, according to CEO Chris Pavlovski.
- The wallet, developed in partnership with stablecoin issuer Tether, will support Bitcoin and stablecoins like USDT and possibly XAUT (Tether Gold).
- Rumble initially announced plans for a USDT wallet in March following a $775 million investment from Tether in December 2024.
- The platform was founded in 2013 as an alternative to YouTube and now aims to expand its footprint in the Web3 space, particularly among creators.
Why Should You Pay Attention?
- The wallet directly targets Coinbase’s dominance in the crypto app market, where mobile wallet usage reached an all-time high of 36 million in Q4 2024.
- With 59 million monthly active users, Rumble sees the wallet as a way to monetize creators internationally, especially in regions underserved by traditional advertisers.
- Rumble’s deeper alignment with crypto was signaled by its first BTC purchase in March; it now holds 210 BTC worth nearly $22 million.
- The project enters a competitive field already occupied by Coinbase, Robinhood, MetaMask, PayPal, Crypto.com, and others.
Who Said What?
- Chris Pavlovski, CEO of Rumble:
“Our goal is to become the most prominent non-custodial Bitcoin and stablecoin wallet, powering the creator economy.”
- On monetization:
“The Rumble Wallet will be the vehicle to help monetize creators better than most advertisers, especially in international markets.”
- On company performance:
“Rumble reported strong first-quarter 2025 results, highlighted by 34% year-over-year revenue growth to $23.7 million.”
Zooming Out
- Rumble’s move comes amid growing adoption of stablecoins and creator-focused crypto tools. Meta, Stripe, and Ripple are also pursuing stablecoin integrations to expand digital finance capabilities.
- The wallet’s success may depend on how effectively Rumble can translate its content creator base into Web3 users and compete with established platforms.
- Despite a 40.20% YTD drop in share price, Rumble is showing signs of recovery, with narrowed Q1 losses and improving fundamentals. The crypto wallet strategy may provide a key catalyst heading into the third half of 2025.
