Trump Media and Technology Group Corp (TMTG), the media firm behind Truth Social and other Trump-branded digital ventures, has announced a plan to raise $2.5 billion to establish a Bitcoin treasury.
The move echoes a strategy popularized by MicroStrategy, which began acquiring large quantities of Bitcoin under the leadership of Michael Saylor in 2020.
Trump Media and Technology Group Corp financing plan involves a two-part offering to institutional investors. TMTG will issue $1.5 billion in stock and an additional $1 billion in convertible senior secured notes to a group of approximately 50 select investors.
According to the company, the deal is scheduled to close on May 29, 2025. The decision to shift towards Bitcoin aligns with TMTG’s stated mission to resist what it calls “financial discrimination” and to support future integrations of crypto into its platforms.
Bitcoin Strategy and Infrastructure
TMTG CEO and Chairman Devin Nunes stated that Bitcoin would play a central role in the company’s financial strategy going forward. "We view Bitcoin as an apex instrument of financial freedom," Nunes said in the announcement.
He emphasized that the cryptocurrency would support operational goals such as subscription payments and the rollout of a utility token for platforms like Truth Social and the upcoming streaming service, Truth+.
To execute this strategy, the company will utilize custody services from Crypto.com and Anchorage Digital to manage its Bitcoin reserves securely. The convertible notes being offered carry a 0.00% interest rate and are priced with a 35% premium, highlighting investor confidence in TMTG’s crypto ambitions.
As of the end of the first quarter of 2025, the company reported holding $759 million in cash and short-term investments, providing additional financial support for the initiative.
