1 Million Cans and Counting: Rekt’s First-Year Milestone

Edyme

September 22, 2025

Unlike traditional beverage companies that rely heavily on retail shelves, Rekt leaned almost entirely on its direct-to-consumer strategy...

Rekt Brands, the company merging consumer goods with crypto culture, has achieved a notable milestone, selling roughly more than a million cans of its sparkling water, Rekt Drinks, in its first eleven months of sales.

The achievement, according to a press release shared with blocmates, came during the release of Moon Crush, a limited-edition flavor launched in partnership with payments firm MoonPay.

Today Rekt Drinks passed 1 MILLION drinks sold in under 11 months. pic.twitter.com/OW7H457XoB
— Rekt Drinks (@rektdrinks) September 19, 2025

Rekt’s direct-to-consumer strategy

Unlike traditional beverage companies that rely heavily on retail shelves, Rekt leaned almost entirely on its direct-to-consumer strategy.

According to the company, 99.9% of cans sold in its first year were purchased directly through its website.

Ovie Faruq, co-founder and CEO, told blocmates that the result shows how a community-driven approach can stand alongside, and in some cases outpace, fast-growing traditional consumer packaged goods companies.

Over its first eleven months, the company has collaborated with a wide range of partners, from crypto-native firms like Coinbase’s Base chain, Binance.US, and OpenSea to broader digital platforms like Jupiter Exchange.

It’s worth noting that Rekt recently formed a $2 million strategic partnership with GameSquare, which further expanded its reach into esports and gaming culture.

As part of that deal, FaZe Esports jerseys will carry the Rekt brand, while joint collaborations with FaZe Clan creators will broaden visibility among younger audiences.

Web3 meets beverages

Part of what sets Rekt apart from other drink brands is its tie-in with web3.

The company launched its $REKT token in November 2024, described as the first “brand coin” in the consumer packaged goods sector.

The token is used to reward supporters and build community engagement.

By August 2025, $REKT reached a market capitalization of $600 million, showing how consumer loyalty programs can evolve when paired with crypto economics.

Looking forward, Rekt plans to move beyond its online-first strategy.

The company has announced plans to expand into traditional U.S. retail distribution and enter functional beverage categories, all while continuing its experiments with web3-powered loyalty and cultural partnerships.