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X, the social media platform formerly known as Twitter, is moving deeper into the world of fintech. According to CEO Linda Yaccarino, the company is preparing to introduce investment and trading services directly on the platform.
The update is part of a larger push to evolve X into a multifunctional “everything app,” a vision long held by Elon Musk since acquiring Twitter in 2022.
With prior moves like partnering with Visa on digital wallet functionality and securing financial licenses, this latest development appears to be the next logical step.
Building the financial future inside a social platform
According to a report by the Financial Times, X CEO Linda Yaccarino disclosed that the upcoming features will offer users access to trading and investment functionalities, including potential integration of debit and credit cards.
These services will fall under the banner of “X Money,” a digital wallet initiative introduced in January.
The feature will initially be available in the U.S., leveraging infrastructure developed in partnership with Visa that enables transfers between bank accounts and the app’s wallet.
Although details remain limited, X’s prior steps into financial infrastructure suggest a broader framework that may include cryptocurrencies.
The app already displays real-time price data for digital assets using its $Cashtags feature and supports tipping via the Bitcoin Lightning Network, highlighting the company’s prior experimentation with blockchain integration.
Visa, which is backing X’s payment infrastructure, also maintains relationships with several crypto firms for on-ramp and payment solutions, making crypto a potential, though unconfirmed, component of the upcoming rollout.
Yaccarino did not specify which asset classes would be supported for trading.
However, given X’s licensing efforts and its positioning as a multi-asset finance platform, analysts speculate it could include a mix of equities, ETFs, and possibly digital assets like Bitcoin and Ethereum.
The company has already secured money transmitter licenses in more than a dozen U.S. states and is actively pursuing approval in all 50. Full licensing would allow X to offer a wide range of financial products across the country without intermediary limitations.
Politics, AI, and the path forward
There’s also a political dimension to this shift. Musk’s initial alignment with President Donald Trump’s administration may open doors on the regulatory front, especially under current deregulatory policies.
That said, oversight remains a concern, especially as financial services become increasingly digitized and intertwined with real-time social feeds.
On the tech side, the integration of xAI’s Grok-2 model into the platform could play a role in delivering tailored financial advice. This use of artificial intelligence might streamline user experience, but it also raises flags about data usage and transparency.
As the line between social media and financial services blurs, X's new direction may set the tone for the next evolution of internet platforms, one where memes, news, and market trades live in the same feed.
