Pump.fun Creator Payouts Hit $20M in a Week, CEO Says It’s "Nibbling" Kick, Twitch and Rumble's Lunch

Pump.fun’s native token, PUMP, has crossed the $3 billion market cap threshold, marking a significant milestone less than two months after its initial coin offering.

The achievement comes alongside a revival of the platform’s controversial livestream feature and a fresh wave of creator-focused incentives, positioning the Solana-based launchpad at the center of ongoing debates about memecoins, streaming, and community-driven finance.

Livestreaming resurgence and market push

The platform, best known for making it simple to launch and trade memecoins, introduced livestreaming as a way for coin creators to pitch tokens in real time.

But the experiment quickly spiraled, with streams suspended in late 2024 after incidents ranging from stunts and fake emergencies to rug pulls.

After reintroducing the feature in April under stricter moderation, Pump.fun expanded livestreaming to all users in September, connecting token launches directly with streaming sessions.

Co-founder Alon Cohen framed the comeback as a competitive move, posting on X: “We’re nibbling on their lunch and coming for more,” in reference to rival streaming platforms like Rumble and Kick.

While independent data on Pump.fun’s viewership is limited, Cohen claimed it has already surpassed Rumble in concurrent livestream counts.

Streams are also proving lucrative. Pump.fun’s updated creator revenue-sharing program allocates 50% of PumpSwap fees to coin creators, with over $20 million claimed last week alone.

Top streamers and token deployers have seen payouts ranging from $24,000 to over $100,000, fueling what some are calling a “creator supercycle.”

Token momentum and ecosystem growth

PUMP’s market cap climb comes after its July 2025 ICO raised a record $1.3 billion across public and private rounds. Despite early setbacks, the token price has rallied more than 100% in the past two weeks, now trading around $0.007897, according to CoinGecko.

Daily token launches on the platform remain high, with more than 31,000 created and nearly 300 graduated in the last 24 hours, surpassing the likes like Let’sbonk..

Beyond streaming, the Pump.fun ecosystem has expanded with initiatives like “Project Ascend,” which adjusts creator fees to support smaller projects, and ongoing buybacks funded by nearly all platform revenue.

According to data from Blockworks, Pump.fun now captures more than 80% of Solana’s launchpad market share. Additionally, the platform has also recently flipped Hyperliquid in terms of 24 hour revenue.

Still, challenges remain. Roughly 81% of launched memecoins trade over 90% below their peak, and Pump.fun continues to face scrutiny from regulators, including a lawsuit earlier this year over alleged unregistered securities activity.

Critics also question whether livestreaming can attract mainstream creators without reputational risks. As one user on X put it: “Smaller streamers may stick around, but don’t expect Twitch-level adoption.”

Whether Pump.fun can convert speculative hype into long-term adoption is still uncertain. But for now, its $3 billion milestone shows how crypto, streaming, and memecoins continue to collide in unexpected ways.

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