FIFA has announced a major step into blockchain technology by launching a custom Layer-1 blockchain built on the Avalanche network. This initiative is part of FIFA’s broader strategy to expand its Web3 presence and enhance global fan experiences through digital products and collectibles.
The new blockchain is designed to serve FIFA’s large global audience, estimated at over five billion people, by providing scalable and interoperable digital infrastructure.
FIFA’s decision reflects a growing trend among legacy institutions to shift from fragmented Web3 platforms to proprietary systems that offer higher performance, customization, and control.
Avalanche-Powered Blockchain to Host FIFA Collect and More
The foundation of this move is the upcoming migration of FIFA Collect, the official digital collectibles platform, to the new blockchain.
FIFA has selected Avalanche’s technology for its ability to support sovereign Layer-1 networks, offering fast finality, low transaction costs, and compatibility with Ethereum Virtual Machine (EVM) standards.
These capabilities ensure that FIFA’s new platform can operate independently while integrating with broader blockchain ecosystems.
Avalanche's design supports high-volume use cases such as global sporting events, where user activity peaks sharply. This infrastructure aims to handle high demand during key moments like World Cup matches, delivering smooth transaction processing and reliable service during traffic spikes.
The technical implementation is being led by Modex, a Web3 solutions firm with previous experience working alongside FIFA. Modex CEO Francesco Abbate stated that Avalanche met FIFA’s requirements for performance, security, and long-term scalability.
Abbate emphasized the importance of EVM compatibility, which allows for seamless integration with existing wallets and protocols, facilitating adoption for both new and existing users.
Long-Term Web3 Infrastructure for Global Sports
This move also grants FIFA more control over its digital economy. The new blockchain gives the organization full governance of smart contracts, partnerships, and user experiences.
It reflects a shift in strategy from relying on third-party platforms to building infrastructure aligned with long-term business and engagement goals.
Future developments on the FIFA Blockchain are yet to be disclosed. However, industry watchers expect that the initiative could lead to the creation of new digital assets, fan participation tools, and enhanced interaction between FIFA and its audience.
By building on Avalanche, FIFA positions itself to deliver Web3 applications that support widespread accessibility and scale efficiently.
